MANSCAPED Enters GCC Retail Market with Monster Middle East Partnership

Global men’s grooming brand MANSCAPED has taken a major step in its Middle East expansion by entering physical retail across the GCC through a new partnership with Dubai-based Monster Middle East (MME).

Under the agreement, Monster Middle East has been appointed as MANSCAPED’s exclusive distributor in the GCC, marking the brand’s official move from online-only sales into brick-and-mortar retail across the region. The launch positions the United Arab Emirates as MANSCAPED’s seventh global retail market, highlighting the country’s growing role as a gateway for international consumer brands.

The decision follows four years of strong regional demand through MANSCAPED’s Amazon platform. With a male population of nearly 11.5 million in the UAE alone, the brand sees significant long-term potential for premium grooming products in the region.

“Launching in the United Arab Emirates is a key milestone in our international retail strategy,” said Catherine Cronin, Vice President of Retail at MANSCAPED. “The Middle East has demonstrated strong demand for high-quality grooming solutions. Partnering with Monster Middle East allows us to reach consumers through top-tier retail and travel-retail environments.”

Monster Middle East brings more than two decades of experience building premium lifestyle and consumer technology brands across retail, duty-free, e-commerce, hospitality, fitness and health club channels. Its portfolio includes globally recognised names such as GoPro, Therabody, Cricut, Aarke and LARQ.

Full grooming portfolio enters GCC retail

As part of the rollout, MANSCAPED will introduce its complete grooming ecosystem to key retailers across the GCC. The launch lineup includes products such as the Lawn Mower 5.0 Ultra, Beard Hedger, Handyman face shaver, Dome Shaver Pro, Chairman Pro foil shaver, and Weed Whacker 3.0 Pro - representing the brand’s most advanced grooming range to date.

“We are excited to introduce MANSCAPED to the Middle East, where grooming, design and personal care are highly valued,” said Jehangir Khan, Regional Director at Monster Middle East. “This partnership is built on performance, precision and premium execution. Our aim is to establish MANSCAPED as a trusted grooming leader across the GCC.”

The distribution strategy includes leading consumer electronics retailers and airport duty-free outlets, leveraging Dubai International Airport’s status as one of the world’s busiest travel hubs. This move further strengthens the UAE’s reputation as a launchpad for international brands — reinforcing why business setup in dubai continues to attract global companies looking to scale across the Middle East.

With rising consumer spending, a growing focus on personal care, and strong demand for premium grooming technology, MANSCAPED’s entry into physical retail comes at a time of rapid expansion for the region’s male grooming market.