In a theatrical waterfront launch event, BEYOND Developments unveiled EVERMORE, its first fully master-planned destination on Marjan Beach, Ras Al Khaimah.

This marks BEYOND’s first expansion outside Dubai and anchors its 2026 growth strategy.

1. Project Scale & Financial Strength

EVERMORE spans:

• 7+ million sq ft gross floor area
• Dh25+ billion projected Gross Development Value (GDV)
• 250,000 sq metres landscaped open spaces
• 3.5 km accessible beachfront
• 1 million sq ft hospitality + branded residences

Strategically located opposite Wynn Al Marjan Island, the site is one of Ras Al Khaimah’s most premium coastal plots.

2.Strategic Location - Why Marjan Beach Matters

EVERMORE sits within Ras Al Khaimah’s emerging Beach District, aligning with:

• Ras Al Khaimah Vision 2030
• Tourism diversification strategy
• Luxury hospitality expansion
• Integrated gaming & resort ecosystem development

Ras Al Khaimah has witnessed:

• Rapid FDI growth in real estate
• Tourism surge linked to Marjan Island developments
• Infrastructure upgrades across beachfront zones

3. Master Plan Highlights

 Botanical & Open Spaces

• Central botanical garden
• 250,000 sqm landscaped zones
• Pedestrian-only masterplan
• Green corridors & shaded walkways

The plan integrates nature with urban design, creating climate-sensitive architecture.

Residential + Hospitality Mix

• 1 million sq ft branded residences
• World-class hospitality components
• Festival & events plaza
• F&B village
• Botanical souqs
• Continuous beachfront promenade

EVERMORE is structured as a self-sustained cultural district, not just a residential cluster.

4. Architectural Philosophy

Inspired by French classical symmetry and proportion:

• Cascading layered buildings
• Maximized sea views
• Contemporary reinterpretation
• Wind-flow optimization
• Privacy-oriented layouts
• Pedestrian bridges for connectivity

This fusion creates a European aesthetic adapted to Gulf coastal conditions.

5. Leadership Commentary

Mahdi Amjad, Founder & Executive Chairman of BEYOND, emphasized disciplined planning and long-term cultural vision.

Abdulla Al Abdouli, Group CEO of Marjan, described EVERMORE as:

• Second-largest master plan in Marjan portfolio
• Defining anchor for Marjan Beach
• Strategic addition to Ras Al Khaimah tourism growth

6. Economic & Tourism Impact

EVERMORE contributes to:

• Urban expansion beyond Dubai
• Diversified real estate portfolio
• Increased hospitality inventory
• Investment-grade branded residences
• Cultural & lifestyle ecosystem growth

Projected GDV: Dh25 billion+
Landscaped area: 250,000 sqm
Beach access: 3.5 km continuous frontage

7. Why This Launch Is Geopolitically Significant

Ras Al Khaimah is positioning itself as:

• UAE’s alternative luxury destination
• Integrated resort capital
• Investment gateway beyond Dubai
• Hospitality + lifestyle driven economy

EVERMORE strengthens Marjan’s competitive position against regional tourism hubs.

8. Investment Perspective

Investors may evaluate:

• Branded residence yield potential
• Waterfront capital appreciation
• Hospitality-linked returns
• Strategic proximity to Wynn resort

Ras Al Khaimah has seen growing premium demand due to:

• Casino-driven tourism narrative
• Limited beachfront inventory
• Strategic northern emirate positioning

 Key Project Numbers Summary