One of the most direct and lucrative ways to experience the power of social media is through increased sales. You can boost sales on social media in various ways:
● Advertise on social media. The major social platforms, including Facebook, Instagram and Twitter, have advertising platforms that help you reach your target audience and monitor your ad campaigns.
● Sell on social media. Facebook and Instagram offer sales platforms and shoppable posts that make it easy for businesses to start selling online.
● Work with brand ambassadors. Finding social media influencers or enthusiastic customers to act as brand ambassadors is an effective way to boost word-of-mouth buzz about your business and boost sales.
● Improve your business with social listening. Social listening is a process in which organizations take a macro view of what customers are saying online about the brand and use the information to improve the business. Social listening provides a broader view of industry trends and customer sentiment that may directly or indirectly impact a brand and its sales.
4. Use social media for recruiting and hiring.
In the modern hiring process, social media platforms provide an excellent way to recruit potential talent. Social media recruiting through sites like LinkedIn, Facebook and Twitter lets employers access a broad candidate pool and efficiently sort through viable recruits.
A business’s social media channels are also an essential recruitment tool. Potential employees are likely to be more excited about joining your team if your social media platforms reflect your brand and share your company’s values.
5. Use social media for crisis management.
What did your business tweet in the wake of the Boston Marathon bombings? What did you post on Facebook? Whether you chose to send a heartfelt message to your business’s social media followers or ride out the week in silence, you were probably unsure of how to proceed amid such a tragedy.
Unfortunately, there’s no etiquette book on handling social media marketing when the headlines turn horrific. There are, however, several schools of thought on how businesses should use social media to react to tragic events.
Here are some tips for using social media during a crisis:
● If you don’t have anything nice to say, don’t say anything at all.
● Silence is rarely the correct response in a tragic situation.
● Have a social media strategy ready so you’re less likely to be caught off guard by a tragedy or other crisis.
● Choose your words carefully, and always speak from the heart.
● As soon as you hear of a tragic event, check your calendar and pause any nonessential posts.
● Look for ways your business can meaningfully help.
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