Marketing company prices are highly individualized. Pricing typically depends on your business size, the scope of your marketing needs, and the marketing company’s fees. For example, a boutique marketing agency only managing your social media will likely charge less than a corporate marketing firm that takes over brand management on multiple channels.
“Affordability is important right now especially, but value is even more important,” Wyatt said. “If you’re spending $1,000 a month doing Facebook ads yourself or $2,500 a month on a solo contractor, or $7,500 a month on an agency, your returns will likely be vastly different.”
While pricing varies, it’s helpful to establish a baseline understanding of what you might encounter while performing market research. The average cost of marketing services is as follows:
● SEO. As an ongoing service, SEO is generally priced monthly. Depending on your needs, it could range from $1,500 to $5,000 monthly.
● PPC. If you plan to employ PPC marketing, expect it to cost between 5% and 20% of your monthly advertising budget.
● Email marketing. Depending on the breadth and sophistication of your email marketing efforts, expect to pay between $300 and $5,000 monthly. A straightforward campaign is less expensive than one that includes dynamic triggers to engage users who have initiated certain activities.
● Social media marketing. Depending on your social marketing needs, costs can range anywhere from $900 to $20,000 per month.
● Website design. Depending on your needs, a website development project could cost anywhere between $2,500 and $100,000. For most small businesses, a project should cost no more than $10,000. Be sure to request specific details along with an estimate.
Finding the best marketing company for your business
Whether you need a boost to your social media marketing or your SEO best practices, marketing companies or services can help your business expand its marketing strategy. As you search for marketing partners to assist your company, prioritize your business’s marketing goals. This way, the marketing company you hire can meet your needs and take your business to the next level.
Shayna Waltower contributed to the reporting and writing in this article. Some source interviews were conducted for a previous version of this article.
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